Context

What you own, such as the number of telephones in your home, the number of homes you own, the art you collect, your yacht, how many and what type of cars, the number and type of credit cards, whether or not you are a stockholder or own real estate, if you travel around the world or nowhere, your social, political, religious life—all impact you on the consumer level when you are requested to take some action. On the business front, your lifestyle is affected by such things as your profession and its image to the general public—if you have an EXECUTIVE BATHROOM KEY, a corner office and a personal parking space, a corporate gold credit card, how many phones are on your desk, the plaques on your wall, whether or not you have a personal computer (it has nothing to do with whether you use it or not—just if you have one).The associations in which you are active, including being on the board of directors, the charities you donate to, the clubs to which you belong all influence what you will do when urged to make a buying decision.

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