Context

When celebrities are used to endorse brands, one obvious result could be the potential overshadowing of the brand by the celebrity. Companies should ensure that this doesn’t happen by formulating advertising collaterals and other communications.

Collateral advertising basically are the physical products an advertiser uses to advertise such as brochures, mailers, business cards, promo items, etc.

Example

When the pressure for boosting sales surfaces, advertising collateral often present the logical solution for business professionals.

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