Context

<p>Bain divides the luxury market into three main groups: accessible, aspirational and absolute (Chart 11). Consumers of accessible brands are directly affected by the global economy. (...) Aspirational brands are purchased by consumers looking to buy into the lifestyles the brands connote. (...) Absolute luxury brands remain more resilient because they appeal to the wealthiest global consumers.</p><p><a href="http://www.bain.com/bainweb/PDFs/cms/Public/Bain_2008_Holiday_Newsletter_2_FINAL.pdf">http://www.bain.com/bainweb/PDFs/cm­s/Public/Bain_2008_Holiday_Newslett­er_2_FINAL.pdf</a></p>

<p>aspirationnel</p>

Example

une collection apirationnelle, pour jeunes cadresambitieux

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