Context

Everton players had Keijian name and logo on their shirts, and the company would attach football to everything, building up to the Beijing Olympics in 2008.

The events that led up to a particular event happened one after the other until that event occurred.

Example

Alan Tomlinson has reconstructed the events that led up to the deaths...
They had a series of arguments, leading up to a decision to separate.

TcTerms Source Question

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