Context

Zhang Ruimin, founder and CEO of the Chinese company Haier, is an example of an Asian business leader following the same media strategy. He is regularly featured in the international business press, which has contributed tremendously to the growth and recognition of the Haier brand outside China.

Articles in specialist business newspapers and magazines, not usually TV.

Example

Firms like Enron and Southern Company Services, to name just the two that appear most in the headlines of the business press, are leading suppliers of power generation technology, sellers of electricity and fuels, and providers of business consulting and energy management services.

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