alessandra stringer naogaoker

Languages                French and Italian bilingual

                             English excellent

                             Portuguese fluent

                             Spanish school level

Hebrew spoken

Summary                   Marketing communications expert, with strong project management and coordination skills. In-depth experience in working with international customers and suppliers in the US, European and Asian markets. Ability to foresee projects needs and set up the infrastructure to respond to project requirements. Skilled team member and leader, able to learn quickly and independently.

Experience                2007-                                                  Hod Hasharon, Israel

                                    Marketing Communication Manager                                                                             Responsibilities include but not limited to:

·         Recruit, train and manage inside sales team (6 people)

·         Design and implement new channel partners’ and customers programs

·         Design and produce new marketing collaterals

·         Develop public relations strategy and manage public relations firm’, and journalist relations

·         Select and organize trade shows to fit the company’s marketing strategy

·         Manage all online marketing activities

·         Plan and implement a leads generation process and sales tools

·         Manage 3^rd party vendors such as copy writer, designers, webmasters, PR firms etc.

2004 – 2007                                             Petah Tikva, Israel

                                    MARCOM Manager, PureSight (bcgi)

·          Developing the marketing strategy & directing the corporate marketing, public relations, advertising and marketing communications functions

·          Designing and managing promotional programs, integrating all aspects of image awareness and lead generation ( branding programs, product marketing, customer activities, advertising, public relations, trade show, multimedia, investor relations, production of marketing collaterals and web efforts)

·         Planning and implementing marketing and product development programs targeted toward existing and new markets by performing duties personally or through 3rd party vendor

·         Marketing point of contact for strategic partners

·         Actively participated in a successful due-diligence process by managing the information gathering process.  Was also a point of contact for attorneys in the US and Israel

2004

                                    Search Engine Optimization Freelance

·         SEO and MARCOM freelance services

·         Redesigning of existing websites in order to meet a company's marketing and sales goals

·         Positioning on International Search Engines

·         Translation of websites to facilitate entry in different markets

·         Consultant advice before building websites and project management with a company's webmaster

2003                                                                       Ashkelon, Israel

                                    MARCOM Manager, Active Cool

Marketing Communication position in a High-Tech company marketing a Thermo-electric cooling unit for PC processors. 

·         Market research

·         Tradeshow organization and follow-up

·         Public Relations and press activities

·         Website content and updates

·         Marketing writing and collaterals project management

·         Patent portfolio management.

2002 to 2003                                                  Misgav, Israel

                                    Brand Marketing Manager, Spiral Solutions

Brand Marketing position in a Marketing firm specialized in branding and positioning of online casinos.

·         Branding and customer retention activities

·         Tasks comprise data analysis, users’ segmentation, promotion and evaluation of results

2001 to 2002                                                     Haifa, Israel

Marketing and Business Development Manager, Bpath

·         Managing production of marketing material including writing activities (MARCOM)

·         Gathering and contacting leads, negotiating partnership contracts, supervising implementation and account management on the American and European markets

·        Additional activities include writing and updating contracts.

2001                                                               Haifa, Israel

                             Customer Manager, BetandChat          

·         Managing customer care and sales activities both for new prospects research and exhibition follow up

·         Account management activities include financial analysis and evaluation of worldwide customers’ results

·         Closely working with the marketing department and participating in marketing events such as exhibitions