http://www.marketingmanagement.cz/press/press105_en.htm One factor is common to all the countries surveyed. Both in the 20 European countries surveyed and in the USA, people generally put more effort into their jobs than their free time. In Western Europe work comes first for one in three. This also applies to four in ten respondents in Eastern Europe and in the USA almost one in two believe this to be the case. Portugal and Turkey top the list, with two in three respondents saying that most of their energy goes into work. The work life balance of the Dutch, Swiss, Swedes, Belgians and Italians is more or less 50-50. The British are the Europeans who focus most on their leisure time, with one in three putting more energy into their free time than their work. In Germany, the USA, Italy, Finland and Sweden this applies to around one in four. The survey also revealed differences between the sexes, irrespective of nationality. While around fifty per cent of men believe their job to be more important, only 40 per cent of women share this view. Other socio-demographic features such as income, education, wealth and geographical region have no impact on people’s attitude to work and life. Relaxing at home - the world’s favourite pastime All nations agree when it comes to their favourite pastime. Three in four respondents unanimously state that relaxing at home, watching TV, listening to music or reading are their favourite activities to while away the time. US citizens and Greeks are particularly keen on watching TV, with over 80 per cent preferring to unwind in front of the box above all other activities. In Western Europe this applies to only 66 per cent of respondents. With regard to people’s second most favourite leisure activity there are clear differences. In Central and Eastern Europe, DIY, including gardening and redecorating, is consistently cited as the No. 2 favourite pastime. Western Europeans also like to make home improvements, but they still prefer to go out to eat or for a drink. In twelve of the fourteen Western European countries, this ranks as the second most favoured free time activity. In Finland, the picture is different and sport reigns supreme, with going to restaurants and bars being less popular. In Germany, after relaxing at home (70 per cent), DIY and going out come equal second. Around one in three respondents state these two among their three favourite leisure activities. One in four like to go to the cinema or do sports. Surprisingly, US citizens rarely state sport-related activities as their favourite pastimes, with only one in five considering sport and fitness to be favourite activities and one in six having a preference for spectator sports. Women like culture Cultural events are very much at the bottom of the list across all countries. Women show slightly more interest in this respect than men, with one in four confirming that attending live events is a favourite activity. Belgians, Danes, Dutch, Swedes, Swiss, Brits and Americans have a particular penchant for this kind of activity. Going out to dinner with friends and family is not something Central and Eastern Europeans choose to do as often as Westerners. While one in two US citizens, and one in four Western Europeans, eat out at least once a week, in Central and Eastern Europe only one in 14 opt for eating out once a week. Over fifty per cent of people in these countries never go out for a meal. The spending behaviour of consumers also varies widely between different nations. Overall, around fifty per cent of those who eat out at least a few times a year will spend between EUR 10 and EUR 29 per head. Around one in three will only spend less than EUR 10. The Dutch are top consumers in this area, splashing out between EUR 60 and EUR 90. However, they do not eat out as frequently as their European neighbours. Although they eat out very often, people in the USA, the home of fast food, spend comparatively little in restaurants with 90 per cent of meals costing under EUR 29 per person. Work life balance in Europe and the USA | in % | Western Europe | Central and Eastern Europe | USA | Focus | | | | On work | 38 | 44 | 46 | On leisure time | 23 | 18 | 28 | Balanced equilibrium | 37 | 35 | 26 | Preferred leisure activities | | | | Relax at home | 66 | 71 | 84 | DIY | 32 | 36 | 40 | Restaurant/pub/bar | 43 | 15 | 53 | Sport | 28 | 11 | 16 | Cinema | 30 | 12 | 40 | Culture | 18 | 10 | 25 |
Work life balance - comparison of selected European countries | in % | Germany | UK | Portugal | Finland | Turkey | Focus | | | | | | On work | 34 | 43 | 63 | 36 | 67 | On leisure time | 25 | 32 | 12 | 23 | 13 | Balanced equilibrium | 39 | 24 | 24 | 32 | 16 | Preferred leisure activities | | | | | | Relax at home | 70 | 58 | 78 | 78 | 74 | DIY | 38 | 36 | 16 | 34 | 35 | Restaurant/pub/bar | 38 | 59 | 40 | 39 | 13 | Sport | 25 | 29 | 16 | 55 | 8 | Cinema | 25 | 29 | 28 | 24 | 21 | Culture | 15 | 25 | 7 | 16 | 11 |
|